Whether you’re partnering with BJWC for blog posts, product descriptions, online guides, or long-form content, we customize your strategy and deliverables to your business.
As a part of our website maintenance services, your company receives access to the following:
- Regular updates
- Tech support
- WordPress maintenance
- Promised turnaround time
With regular updates, which happen during business hours, our team of developers keeps your website functional and secure for users. Whether you’re looking to add new images, delete page copy, or modify a link, our website maintenance services offer what you need.
For a quick summary, here are some examples of updates included in our packages:
- Text: Additions or deletions.
- Photos: Additions, deletions, and basic retouching.
- Pages: Additions or deletions using existing page design.
- Navigation: Basic navigational changes (add, move, or delete an item in the navigation).
- File downloads: Additions or deletions of PDFs and other documents.
- Videos: Insertion or deletion of a pre-edited video.
- Links: Additions or deletions.
- Color and background images: Changes or replacements.
If you have questions about regular updates, feel free to contact us online for more information.
This is an example of services included in the website maintenance plans and is not a complete list.
As a part of our website maintenance plans, your company also receives access to our stellar tech support. With the expertise of our development team, your business can get help with a variety of challenges, like setting up email.
In addition to tech support, your company can also submit a consulting request as a part of your website maintenance services. Whether you have questions about creating a new contact form or adding a new page to your navigation, our talented team can provide your business with a helpful perspective.
Many businesses use WordPress as their CMS, which is why our website maintenance plans include WordPress support. As a part of your package, our team takes care of WordPress upgrades and security patches for your company.
Keep in mind that only our “Progressive” and “Enterprise & Ecommerce” website maintenance packages include WordPress maintenance. If you select “Up & Coming,” you will not have access to these critical quarterly upgrades.
Promised turnaround time
We recognize the essential role of your website, which is why our website maintenance services include promised turnaround times. Our turnaround times vary by your package, like monthly or hourly, and your plan, like “Progressive” or “Up & Coming.”
As an example, “Progressive” plans include a max turnaround time of three business days. In comparison, “Up & Coming” plans have a turnaround time of five business days. Meanwhile, our hourly support plans include a full one-month refund if our partner can’t resolve the issue in 24 hours.
What regular updates do website maintenance services include?
When it comes to website maintenance services, companies often ask one question, “What do regular updates mean?” It’s an excellent question and can vary by website maintenance companies, which is why it’s important to ask.
Examples of typical website updates (included with our site maintenance packages) include:
- Overall site improvements
- Product or service updates
- Online specials
- Interactivity maintenance
Overall site improvements
The best appraisal of your website’s performance comes from the people visiting your website, from customers to staff to leads. Questions, comments, complaints, and suggestions generated from site visitors provide invaluable feedback to improve your site. With routine website maintenance, you can use these suggestions to enhance your site and its online performance.
Product or service updates
As your company continues to grow, it’s inevitable that your products, services, and prices will change. That’s why businesses need a consistent schedule and process for updating old products, changing existing service prices, and more.
With website maintenance, you keep your company website current for users. This proactive step benefits your business in multiple ways, allowing you to provide the latest products, services, and rates to streamline the user shopping experience.
Consumers trust the Internet, and they also count on your website to provide the accurate information they need before contacting you or coming to your storefront. It is crucial that the information on your site is up-to-date, for this reason, and many more.
If you’re an ecommerce company, it’s essential to update your website with your latest sales, promotions, and more. Even if your company operates offline, you can offer specials online that drive users to call your team, visit your location, or schedule an appointment.
When your company provides special promotions, discount programs, and more, you keep your business competitive. Short-term and long-term sales initiatives require updates to your site. Website maintenance services enable you to strengthen your sales with unique offers for shoppers.
With ever-evolving technologies, a website begins to appear aged if the interactive components get neglected. If your site’s development pieces aren’t working on every browser and device, you will lose current and potential clients. Plus, you weaken your online reputation.
Issues with your website’s interactive features can also increase your bounce rate. This metric refers to the percentage of people that leave your site without visiting another page and often indicates that your website isn’t delivering on user expectations.
Website maintenance fine-tunes your site to ensure your site’s interactive features work. Even if these features become outdated and require replacement, website maintenance services can give your team an advance notification about this need.
Keeping all your website’s features operational help you market your products and services successfully.
What don’t website maintenance services include?
If you’re investing in website maintenance services for the first time (or switching providers), it’s essential to understand what your package includes. That way, your business can choose the best site maintenance plan for your company, as well as ensure you have the support you need.
For reference, here are a few examples of what you won’t find with website maintenance services:
- Navigation redesign
- Media creation
- Media edits
- Content writing
- New site functionality
- Site redesigns
- Interactive features
If you’re looking to do more than add or remove a page from your navigation, then you need to look into web redesign services. With our redesign services, your company can receive a brand-new navigation bar that offers a fast and seamless user experience, which can result in happier visitors.
As a full-service digital marketing agency, our team can film videos, shoot photos, and more for your business. This service, however, does not come with our website maintenance services because it focuses on creating, rather than maintaining.
Our website maintenance services come with basic image retouching. If your company requires more extensive retouching or manipulation, whether for images, video, or audio, then you will need to pay an additional fee for those services.
As a part of your site maintenance, our developers can remove or add content supplied by your team. We cannot, however, develop, write, and publish new content for your website. If you’d like to take advantage of our website copywriting services, we feature a talented team of experienced writers.
New site functionality
While our website maintenance plans ensure the functionality of your website, they do not include the development or implementation of new site functionality features. Our web design and redesign services, however, can help your business move forward with a site functionality project.
No matter what you’re looking to redesign, from your entire website to a section of your website, your business will need to invest in redesign services. It’s incredibly uncommon for website maintenance services to include redesigns due to the time and resources required by the process.
You can add a variety of interactive or animated features to your website, from calculators to surveys. Implementing these features, however, require a substantial amount of development time, which is why interactive features need a separate investment.
With search engine optimization (SEO), you can improve the visibility of your website in search results, which can lead to more valuable traffic not only finding and visiting your site but also doing business with your company. It requires a separate strategy and dedicated team, however.
If your business wants to improve your website with any of the above features, we can help. Talk to your dedicated project manager or strategist about what you’re looking to change, and they can provide you with a custom quote.
This is an example of services not included in our website maintenance plans and is not a complete list.
Why invest in website maintenance services?
Companies often delay their investment in website maintenance services. Your website, however, can have a tremendous impact on your business, even if you operate online. That’s why site maintenance is so valuable (and critical) for companies across industries.
Three of the most compelling reasons to use website maintenance plans include:
It’s not uncommon for businesses to underestimate the influence of their website’s usability. Did you know, for example, that almost 90 percent of users shop with a competitor after visiting a site with a poor user experience (UX)?
With routine maintenance, you can make sure your website offers the best UX possible. A regular check-in can also uncover opportunities to improve your UX, which is common for aging sites. Even if you must invest in a redesign of website elements, UX offers an impressive return on investment (ROI).
The average return for UX, for example, is $100 for every $1 invested.
That kind of return is immense and can have a powerful impact on your company. If you’re an ecommerce store, for example, UX improvements can make purchasing from your business easy, which can lead to more orders and revenue.
Whether you’re an ecommerce business or brick-and-mortar store, it’s essential for your company to keep your website secure. If someone gains access to your site, they can cause tremendous damage to your brand and business, whether by stealing customer data or posting offensive content to your site.
When you invest in website maintenance services, you take a proactive approach to protecting your company and your clients. Plus, you decrease the risk of a cyberattack, which can result in more than stolen data but also lawsuits.
If you’re part of the retail, technology, or government sectors, it’s even more critical to invest in website maintenance. That’s because 95 percent of breached records come from these industries, as they each have a reputation for handling sensitive information.
Even if you operate outside these markets, website security is still essential.
The functionality of your website coordinates with your site’s usability. If a functional feature of your website, like a navigation bar link, becomes broken, it decreases the usability of your website drastically. That’s why some businesses invest in after-hours website maintenance services.
Even if you opt for monthly or hourly website maintenance plans, you can improve the functionality of your website. If a website feature becomes broken, for example, you can minimize your website’s downtime too, limiting its impact on the user experience.
With routine site maintenance, you can also spot functionality issues missed previously.
For example, maybe your website features a product quiz to help users narrow their choices, but you rarely check on it. A round of site maintenance, however, uncovers and fixes the issue, allowing users to receive product recommendations once again. This scenario has a direct impact on your bottom line.
We don’t just want to tell you about the beautiful work we do.
WE WANT TO SHOW YOU
Why choose BJWC for website maintenance plans?
With a client retention rate of 91 percent, BJWC is the trusted choice for companies in need of website maintenance. Our decades of experience, customized strategies, and unparalleled commitment to our clients set us apart from other website maintenance companies in the industry.
Learn more about why businesses choose BJWC:
- Dedicated team
- Online support system
- Website maintenance plan options
- Diverse skillset
- Full-service agency
BJWC features a dedicated team of full-time designers and programmers devoted to website maintenance. With current coding techniques, our website maintenance team ensures your site is fresh, strengthens your brand, and performs well.
Online support system
Another reason why clients love our website maintenance plans is thanks to our online customer support system. Just send an email to our online customer support system, and your website maintenance request gets automatically added to one of our developer’s or designer’s to-do list.
With our online customer support system, you can log on at any time to view the status of your website maintenance request. Plus, you can set a priority level, edit your ticket, and more. Website maintenance has never been easier!
Website maintenance plan options
We understand that sites have different needs.
That’s why we offer three separate website maintenance services, plus three different plans or tiers. Unlike other companies, we can also tailor each package to your business. With our custom approach, we ensure you receive a website maintenance plan that meets your unique needs.
With our dedicated full-time team of developers and designers, we offer your business access to a unique group of individuals with a diverse skillset that includes web marketing. Their expertise provides your business with insight, as well as opportunities for improving your online presence.
For many clients, our role as a full-service digital marketing agency is an immense benefit. As a full-service company, we can provide your business with all the services you need to excel online. From SEO to 30-day web design, we offer the talent, tools, and resources you need in one location.
Get the best website maintenance services for your business
If you’re looking for a trusted website maintenance company with a track record of satisfied clients, choose BJWC.
Call us at 289-937-2595 or contact us online to learn more about our website maintenance services!