2020 has been nothing shy of a turbulent year for businesses across the world as they’ve grappled with evolving state and local rules and guidelines and ongoing lockdown and restrictions.
By August of this year, 29 well-known retailers in the US have filed for bankruptcy.
That is just the tip of the iceberg in terms of businesses struggling. Small businesses have undoubtedly been hit the hardest.
On the flip side, e-commerce is booming. COVID-19 has accelerated e-commerce growth by as much as 5 years.
4 steps to increase sales in 2021
The following are a few recommendations of how you can utilize the internet to boost your sales and fully embrace e-commerce integrations.
- Utilize paid traffic.
- Dive into SEO (Search engine optimization).
- Leverage social media marketing.
- Focus on converting website visitors.
As a business owner, you simply can not ignore the transition to digital strategies. Brick and mortar companies have had to endure the biggest learning curve in the pandemic which was going digital to increase sales going forward. And some are completely abandoning the way they used to work and are going fully digital/online.
The GREAT news is that the barrier of digital entry is very low, however, the bad news is that competition is growing at a staggering rate.
So in this post, we will go over 4 sales strategies that will help put your brand at the forefront of the digital competition.
1. Utilize paid traffic
The reason why paying for online traffic is so popular is because it provides instant results with extremely accurate analytics to track customer behavior on your site. With paid traffic, you can create a campaign and see it in action within hours!
Google ads – Google is a behemoth. If your planning to shift your advertising spend online, this is the place to start.
Facebook – Google is a powerhouse when it comes to the range of keywords and details you can target but Facebook is where you can focus on your audiences. Facebook ads will enable you to focus your advertising campaign with incredible accuracy.
Pinterest – This platform is often ignored, even though for some small businesses it should be your starting place. Pinterest comes into play when you’re looking to target a niche with a loyal customer base. Say for example you sell custom live edge wood coffee tables. We can guarantee you that there’s a Pinterest group out there that’s looking for your product.
LinkedIn – LinkedIn is a wonderful place to advertise if your looking for B2B leads. Odds are that you already have a LinkedIn profile. So not only will you get targeted clicks on your ads or messages, but you’ll also get great visibility for your profile, which in turn grows your presence.
Twitter – Twitter has an enormous amount of business potential and reach. When looking for new paid marketing avenues twitter should definitely be on your radar.
Twitter provides you with a lot of targeting options that help set clear goals for your campaign. In addition, there are several free online pre-set post publishing apps that can help do the heavy lifting of Twitter posts & ads.
2. Dive into SEO (Search engine optimization)
Search engine optimization makes your website more friendly towards search engines like Google, Bing, Yahoo, etc.
It is a long term strategy
SEO takes time. Treat it that way.
If you’re trying to increase sales next year, make sure you put steps in motion today. Roughly 6% of websites will rank content on Google’s first page. Therefore, it takes time, consistency, and great SEO to make that happen for your business.
3. Leverage social media marketing
Since your being proactive already in researching new digital sales strategies chances are you already have the basics covered for social media marketing.
So rather than boring you we will show you some alternative strategies you may have not considered yet.
Shoutouts – a shoutout is a time-limited advertisement on a popular / influencers account. You can get posts or stories on Instagram, or be mentioned in the TikTok video (depending on the shoutout platform)
Account analysis – When you are determining the list of accounts you are going to reach out to with a proposed shoutout, make sure to take note of the activity on their posts. You want to see a healthy share of comments and likes. Nowadays, there are a lot of fake accounts with fake likes and fake followers. So make sure you do some due diligence in deciding which account to reach out to.
Referral contests and free promotions – Another great way to increase traffic is to create contests and promotions. The concept is straightforward: you mention to your audience that from the pool of visitors who will do a particular action (enter their email, follow your social media accounts, try your trail, etc) you will pick one or several winners to receive a winning prize!
For a relatively low advertising price and with the use of your existing social media channels you may create a bit of virality around your brand, bringing in new traffic and customers.
4. Focus on converting website visitors
In the previous sections, we highlighted how to increase traffic to your website. In the section, we will explain how to convert users on your site and drive more sales.
Landing page – Consider creating a great landing page for generating leads. The difference between a homepage and a landing page is that a landing page has one or two CTA (Call to action) buttons. Whereas a website page will have many CTA buttons and lots of information scattered across the whole page. The landing page focuses on one call to action.
Webinars – Webinars were popular for a long time but in 2020 they got a major boost due to lockdowns and WFH.
Chatbots – The chatbot era is here. Customers crave instant customer support, so why not use a HubSpot CRM integration that allows you to use automated chatbots on your website that you can reply to from your cell phone. It’s a great way to provide excellent support and if you use Hubspot’s CRM you can quickly gather your customer’s data and use that to convert them later on if they don’t make an immediate purchase.
In this post, we went over critical steps that need to work together to increase your sales in the short- and long-term traffic and conversion.
You can get immediate results with paid traffic by using new platforms or being more specific about your audience targeting. Or, you can get great results by using SEO strategies that can provide a high volume of traffic in the longer term, or give you small wins immediately that can be compounded over time.
By leveraging shoutouts and giveaways on social media, you may tap a completely new audience that was previously indifferent to your brand or product.
Make sure that your customers are taken care of by providing 24/7 support with a chatbot.
And most importantly! Always stay consistent.