Small businesses are more focused on community and individual customers, which makes social media an excellent platform for small business owners to connect with prospects and customers directly. This builds brand awareness and loyalty. If done effectively, it can help in lead generation and make your sales skyrocket. Social media is free, fun, and an easy tool to connect with people. However, if you are not careful, it can even backfire by alienating customers and prospects. And as overwhelming, it sounds, it is pretty simple. All you need to do is create social media goals and accurate strategies that can nurture a successful presence on social media.
Let’s dive into setting step by step guide for your small business:
1. Build your brand’s reputation
Social media has a benefit over traditional media as your brand can get in front of people much more quickly and easily. Moreover, it gets your audience to look at your brand even when they aren’t thinking about your brand. You can establish this for your brand by keeping communication customized for each platform to maintain a synergy and visual essence for your brand.
Building your brand’s credibility plays a significant role in marketing. It’s essential to remember that the number of followers can’t be the parameter of a brand’s credibility. A small business needs to start with the right set of people following them, rather than having an unrelated large group of audiences.
2. Make the best use of marketing efforts
You should not put all your eggs in one basket. Similarly, it would help if you were not entirely dependent on a single platform or medium – online or offline marketing to achieve your goals. It would be best if you combined both channels to experience the best of their benefit. Which means that, pick your online presence smartly and make the best of your ability. Using social media is a great way to share your brand’s goals, mission, and explore relatable stories that can have a fantastic impact on your brand’s reputation.
3. Understand your target audience
You have to focus and understand your target audience – Like what is your consumer’s interest and their wants? Which will help you figure out which social media platform you should choose for maximum engagement and reach. While you are on it do a thorough study of all the platforms and then pick your choice.
- Facebook (Attracts the mass audience)
- Instagram (Suitable for small businesses)
- LinkedIn (B2B Communication)
- Twitter (Trending Content)
Once you have made a decision on which social media platform to choose, make sure to cross-promote the content in all the other marketing tools so that your period promotions excel.
There should be a mix of social media with online advertising efforts and PR efforts to expand your business.
4. Catch the eyes of the customers
This is an essential step in marketing to attract the right audience. Generally, the audience varies from platform to platform. Thus, it’s always important for local businesses to geo-target their content to their specific audience, who are in their proximity and relevant to their area of business. Also, track the offers that attract more customers to your page. For example, if you tell them that they can avail of 5% off on the first purchase, or use a specific code from your social platforms to avail discount on your website that should reflect an increase in sales.
Targeting the right audience and maintaining relationships is everything on social media. While you might be regular with sharing content on your social media pages, it is also important to take some time out and engage with your customers. You can dedicate 15 minutes a day to connect with the audience in the form of responding to their comments, answering their questions, and connecting with a like-minded audience group. This will help you to build an important connection with your audience and would eventually result in increasing the brand’s loyalty.
5. Attractive content
Content can be available on various platforms. A brand’s website or blog is a foundation for its online marketing. The company blog is the place where all your potential customers will first go when they decide whether to buy your product or service. The brand’s page, be it a website or a blog should answer all the questions that a consumer might have about your products and services. Stay updated with the latest trends in the industry. Short-form content gives your product/service a lot of value.
6. Tools are your friend
At the beginning of your journey with social media, you must always have a few tools handy. There are plenty of social media tools available on the internet market to help you succeed as well, manage and be productive on your social media platform. Social Media tools for content creation, ORM, scheduling, publishing, analytics, and more can be used to enhance your effectiveness. Utilizing these tools in your daily workflows will not only help improve results across the board but also help you maintain consistency. Some of these tools are Canva, Hootsuite, Creator Studio, and more.
Always remember no matter how small or big your business is, even a small change will make a useful impact on your social media marketing. With some quality data strategy and social media tools, you can connect better with your audience and increase the awareness of your brand. Begin with one or two key social media platforms and build your marketing efforts over time. This way you would be reaching out to the right audience that will help you to achieve your end goal.